Most of the slot machines we see on casino floors are produced by a
handful of manufacturers. IGT is by far the largest slotmaker, while
WMS, Bally Gaming, A.C. Coin, Aristocrat, Atronic and Mikohn have carved
out shares of the market.
At the annual Global Gaming Expo, which I attended in September in Las
Vegas, I spend a lot of time looking over new games from those
manufacturers, but I also like to check out the companies that are just
starting to make a name in the market.
One of those is Konami, a Japanese company that has been claiming
growing respect from casino slot managers. Another is Shuffle Master,
long known as a producer of card shuffling machines for table games as
well as distributor of the table game Let It Ride. In the last few
years, Shuffle Master also has become active in the slot machine market.
This year, Konami ventured into the growing trend of licensing pop
culture icons for use in slot games. In the middle of the Komani booth
was a boxing ring, complete with red ropes. And at the center of the
ring were the company's new Rocky video slot machines, complete with
Sylvester Stallone's image.
That multiline, multicoin video slot could pack a wallop with Stallone
fans, but the bigger crowds were gathered around a bank of reel-video
hybrid games. The games have a set of reels inside, facing down. Players
can't see the reels themselves, but can see an image reflected off a
mirror toward the bottom of the cabinet onto a screen. During regular
play, the top half of the screen shows the reels, while the bottom half
shows graphics and animation.
When the player reaches the bonus round, reels are no longer shown.
Instead, the full screen is used for the animated bonus game. I tested a
game called Ninja vs. Ninja, one of several using the hybrid format. My
bonus round consisted of several levels, trying to find the ninja
warrior behind obstacles such as brick walls. Failure to find the
warrior ended the round.
I found the hybrid intriguing, a format that could please players who
like both the three-reel format and the bonusing usually found on
multiline video games. The screen is set back from the front glass, and
a few others who tested the games said they felt like they were staring
into a tunnel. I didn't have that problem, and found the games fun to
play.
Shuffle Master, meanwhile, put on the largest display of new slots it's
had. A number of games were based on pop culture favorites, including
The Incredible Hulk, Laurel & Hardy and Rubik's Cube. But the real
eye-catcher, and a game with a bonus round that was one of the most fun
to play, was the Budweiser slot.
In a cabinet shaped like a beer bottle, Budweiser is a nine-line,
five-reel video slot with reel symbols that include bottle caps, cans
and various Bud logos. There are two bonus rounds, one of which is
triggered by lining up three bottle caps. The reels fade from the
screen, replaced by a view from above a case of Bud. Touching a bottle
cap reveals a bonus multiplier. The player continues to choose until two
matching multipliers are revealed. That determines the bonus.
More entertaining is the swamp bonus, launched when three frogs land on
the screen. This animated round features old TV commercial
favorites--Frank and Louie the lizards, and the "Bud" "Weis" "Er" frogs.
The lizards provide pithy commentary as the frogs dive into the swamp.
Hiding places light up on the screen. The player touches the hiding
places, collecting bonuses with each swamp creature found. Finding the
ferret ends the round. If all three frogs are found before the ferret,
the bonus is multiplied.
All the while, the lizards keep up a low-key, humorous dialogue that
will sound familiar to fans of the commercials. When I played the bonus
round, Louie claimed that "When they win, I win," and encouraged players
to send him a check, leading to this exchange:
FRANK: "Easy Louie. No one's sending you any money."
LOUIE:
"Why not?"
FRANK: "You don't have a bank account."
Fun stuff in perhaps the most entertaining bonus round at the expo.
