A couple of decades ago, Bally Gaming was THE big name in slot machines.
That changed with the ascendance of IGT, which today is by far the
nation's leading manufacturer of slots.
Bally has stepped up its aggressiveness in recent years, encouraged by
the success of its Betty Boop series and other games such as Popeye and
Blondie. Last year, it unveiled its high-definition EVO video platform,
along with EVO hybrids that combine reel-spinning games with bonus
rounds on a video screen in the top box. One of several companies
seeking to increase its share of space on casino slot floors, Bally
promised to put 100 new games on display for the Global Gaming Expo in
September in Las Vegas.
There was no way I was going to be able to try out 100 games by any one
manufacturer, but I did spend a couple of hours at the Bally's booth,
trying to get a feel for what the slot maker is up to. There was nothing
as innovative as the EVO system, and no one game really knocked my socks
off. What I did see was a very solid collection of games and themes that
are certain to appeal to slot directors and players alike.
One of the major trends in the industry is basing slot games on pop
culture icons, and Bally has plenty of games with familiar themes--To
Tell the Truth, The Lone Ranger, Andy Capp, even a game themed on the
ubiquitous "Dummies" books, a slot called Winning for Dummies.
Beyond the themes, Bally is making a big push to increase its share of
space for wide-area progressive slot systems. Wide-area slots are the
games that link several casinos to a large common jackpot. Bally brings
a new wrinkle to the progressives with its Cash for Life system. Instead
of the progressive meter displaying a total jackpot amount, it's broken
down to a weekly award--the player who hits the jackpot wins a minimum
of $1,000 a week for life.
The Cash for Life jackpot system can be matched with several base games,
including old Bally favorites such as Blazing 7s and Double Jackpot.
There's a game called Cash for Life Offer Bonus, along with Two Times
Pay, Wild Times, Rich and Famous, Cash for Life Concentration, Cash for
Life Bob Eubanks and a couple of Saturday Night Live-themed games--The
Blues Brothers and Pumping Up With Hans and Franz.
There actually are four Saturday Night Live games, with the
reel-spinning Blues Brothers and Hans and Franz games joining two
multiline video slots--Church Lady and The Coneheads. I took time out to
test the Coneheads game and its two bonus rounds. One, called the Win
Mass Quantities bonus, features a spaceship bouncing off planets on the
video screen, with the planets revealing bonus awards. The other is the
Senso-Ring Toss, which SNL fans will remember from the old Coneheads
skits in which the adult characters had, ahem, marital relations by
tossing rings over each other's cones. On the slot machine, Senso-Ring
Toss features animation of either Jane Curtin's Prymat or Dan Aykroyd's
Beldar Conehead character. The player selects a Conehead, then touches
rings on the screen to send them flying toward the cone. The more rings
that land on the cone, the bigger the bonus.
I also stopped to try another old TV theme--To Tell the Truth. It's a
multiline video slot with reel symbols associated with the show,
including crossed fingers, the words "Trust Me" and a "To Tell the
Truth" show logo. When the player lines up three, four or five adjacent
show logos, it launches a bonus round that plays like the TV show. In my
trial run, I was asked which player was a dog expert. One of the
contestants was a dog-I thought that might be a clue. Alas, when the
players on the screen had finished their half-stands and sit-downs,
faking out the "audience," it was a human figure standing up. For
barking up the wrong tree, I had to settle for a smaller bonus.
Winning for Dummies has a bonus round based on book titles from the
series. When three, four or five Chalkboard 7 symbols line up, players
are given five "Dummies" book titles--among them "Sex for Dummies,"
"Cooking for Dummies" and others randomly chosen from among 30 titles.
After the player chooses a title, the "Dummies" man, the character with
the triangle-shaped head that gives out pointers in the books, leaps to
the chalkboard, scribbling away and raising a cloud of chalk dust. When
all is clear, the chalkboard reveals a self-help tip in line with the
title selected, and a bonus multiplier is revealed.
You get the idea. It's a good, solid selection of themes and bonus
rounds that should help cement Bally's place among slotmakers.