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Best of John Grochowski
A Shuffle Through the Gaming Mailbag9 February 2012
A. In casinos where you redeem points for a set amount of cash, free play, meals or other perks, everything's out in the open. You know how many dollars in wagers it takes to earn a point, and you know how many points it takes to redeem for the comps or cash back you want.
When it comes to direct mail vouchers or online offers designed to bring you back to the casino, thinks get murkier, at least from the player's perspective. There, the casinos are free to use other analytics and metrics to determine the potential value of a customer. Perhaps there's something in your wife's friend's playing pattern that leads the casino marketing department to believe that offering her bigger vouchers will induce extra play.
I will tell you that dollar for dollar, 2-cent slot play is more valuable to a casino than dollar slot play. Let's say you're in a system where $4 in play brings one point, and 100 points can be redeemed for $1. That means for every $400 you bet, you get $1 back.
Now let's say you make $4,000 worth of wagers on a dollar slot that averages a 95 percent return, and I make $4,000 worth of wagers on a 2-cent slot that averages an 88 percent payback. We each earn 1,000 points that can be redeemed for $10. But your average loss on the dollar machine is $200, and my average loss is $480.
My loss is $280 more than yours, and I'm more valuable to the casino, but you have the same value in points to redeem. How does the casino make that up? By giving me more in direct mail offers, away from the strict point-redemption schedule.
That's probably not all that's going on in the case of your wife and her friend, but remember the primary purpose of comps is to attract more casino visits by the most valuable players. The casino won't want to overcomplicate the point redemption portion of the plan and make it difficult for players to follow, but it will want to build in flexibility to make sure it can do a little extra for players who help the bottom line.
A. The key is the effect of card removal on the composition of the remaining deck. Removing one card from a single deck changes the percentages in a single deck more than it changes a six-deck pack. That effect means we get more blackjacks and double downs when we play with fewer decks.
Let's say the first card we're dealt is an Ace. After all, if we're to get a blackjack the first card must be either an Ace or a 10. In a single-deck game, 16 of the other 51 cards are 10 values. That means 31.37 percent of the remaining cards will complete the blackjack. If six decks are in play, removing an Ace means 96 of the remaining 311 cards are 10-values. That's 30.87 percent, meaning we have a lesser chance of completing our blackjack in a six-deck game than in a single-deck game.
It works the other way, too. If our first card is a 10 value, 7.84 percent of the remaining cards are Aces in a single-deck game, while 7.72 percent are Aces in a six-deck game.
Double downs? Start with 6-5, for example, and 32 percent of the other cards are 10s in single-deck blackjack, and 30.97 percent in six-deck games.
The proportion of cards are the same regardless of number of decks only immediately after a shuffle. Once cards are dealt, the percentages change more rapidly with fewer decks in play.
This article is provided by the Frank Scoblete Network. Melissa A. Kaplan is the network's managing editor. If you would like to use this article on your website, please contact Casino City Press, the exclusive web syndication outlet for the Frank Scoblete Network. To contact Frank, please e-mail him at firstname.lastname@example.org.
Best of John Grochowski